A showroom for high quality interior design products has been inserted into the ground floor of a Victorian shop in the King’s Road. The existing shop was long and narrow in plan, with minimal street frontage and low levels of daylighting.
A traditional arcade typology was used to structure the internal circulation of the showroom. A linear route was created to run the length of the building, maximising views and daylight at all times. Along one side of this route, the wall is treated as a flexible series of display panels. Along the other side, a series of spaces arranged off the route create settings for the curation of furniture and design products.
Completed: March 2011